Some brands start in a studio. ROSH started in a childhood home in Nepal.
Roshu Shrestha founded ROSH to make rugs shaped by the places she grew up: the patterns, textures and colours she remembers from home. She came to interior design later, and the brand brings the two together. Each piece is designed and made slowly, with the time handmade work needs.
ROSH asked Sonder to tell that story on camera.
The brief
ROSH wanted a brand film that introduced Roshu and the thinking behind her rugs in her own words, along with a library of content the brand could use across its social channels.
What we made
We planned and produced a one-day shoot at Our Urban Oasis in London, built around an interview with Roshu and close detail of the rugs themselves. The day produced two things:
- A brand film telling the story of ROSH in Roshu’s own words
- A social asset bank of stills and short-form video for ROSH’s channels
On set
Roshu was natural on camera from the first take, which let the interview feel like a conversation rather than a script. For our crew, it remains one of our favourite shoots.
Watch Roshu tell the story of ROSH in the film above.
Credits
Client: ROSH
Founder: Roshu Shrestha
Creative Director: Ahmed Davies
Director of Photography: Sam Richardson
Production: Sonder
Location: Our Urban Oasis, London
